Marketing Lead (Asian Market)

 Company Description

Worthland Consulting Inc. is Canada's premier quality recruitment agency focusing on the web3 and crypto space. We ensure the best people are placed in the right jobs, whether you are looking to hire new staff or find a new job.

Job Description

Job Title: Asian Marketing Lead – Bitcoin Layer2 Project

Location: Remote (Asia-based preferred)

Client Overview

We are assisting one of our clients in hiring an Asian Marketing Lead for their innovative Bitcoin Layer2 project. The client is a rapidly growing blockchain company committed to advancing Bitcoin scalability and usability. They are seeking a dynamic marketing professional to drive brand awareness, community engagement, and ecosystem growth in the Asian market.

Key Responsibilities

1) Marketing Strategy & Execution:

• Develop and execute a comprehensive marketing plan tailored to the Asian blockchain ecosystem.
• Coordinate and manage cross-channel campaigns, including online marketing, PR, webinars, and social media activities.

2) Community Building & Engagement:

• Foster and grow a dynamic developer and user community across platforms like Telegram, Discord, Twitter, and WeChat.
• Set metrics for user engagement and implement strategies to continuously improve community interaction.

3) Event Management & Product Launches:

• Organize high-impact events such as conferences, hackathons, and meetups to promote the project.
• Lead product launches and feature rollouts with creative campaigns and messaging strategies.

4) Partnership Development:

• Build relationships with exchanges, wallet providers, infrastructure partners, and influencers to enhance visibility.
• Secure partnerships that support ecosystem growth and broaden user adoption.

5) Performance Monitoring & Optimization:

• Leverage analytics tools to monitor campaign performance and user engagement.
• Provide actionable insights to refine marketing strategies and maximize ROI.

Required Skills and Qualifications

• Proven Experience: Demonstrated success in blockchain or ecosystem marketing, with measurable results in campaigns and community-building efforts.
• Community Building Expertise: Strong ability to engage, nurture, and grow active communities across various platforms.
• Event Management: Proven experience in organizing impactful events such as conferences or hackathons.
• Asian Market Knowledge: Comprehensive understanding of blockchain trends, user behaviors, and regulatory considerations in Asia.
• Strategic Thinker: Ability to design and execute end-to-end marketing campaigns aligned with organizational goals.
• Cross-Functional Collaboration: Skilled at working with global teams, partners, and stakeholders.
• Bitcoin Knowledge: Deep understanding of Bitcoin, Layer2 technologies, and the broader ecosystem.
• Language Proficiency: Fluency in English and at least one Asian language (e.g., Mandarin, Korean, or Japanese) is highly preferred.

Nice to Have

• Experience working with Bitcoin scaling solutions, including Lightning Network or other Layer2 protocols.
• Familiarity with analytics tools and data-driven marketing strategies.
• Existing relationships with influencers or community leaders in the Asian blockchain ecosystem.

If you are passionate about blockchain technology, possess a strong track record in driving community and ecosystem marketing, and are excited by the opportunity to expand a groundbreaking Bitcoin Layer2 project across Asia, this is a fantastic opportunity to join a forward-thinking team at the forefront of the crypto industry.