Head of Marketing

Company DescriptionWorthland Consulting Inc. is a premier quality recruitment agency based in Canada that specializes in the Web3 and crypto space. Our mission is to connect the best candidates with the right jobs in these industries. Whether you are looking to hire new staff or find a new job, we are here to help.Role DescriptionWe are seeking a Head of Marketing for our client, to work remotely with a strong overlap with Hong Kong working hours (Asia-Pacific or Europe preferred). This role is focused on driving growth, shaping the brand narrative, and building grassroots traction for a venture-backed Web3 infrastructure startup preparing for a major V2 product release. The product enables users to monetize idle internet bandwidth for AI development, and the role involves leading the launch campaign, refining brand positioning, and fostering community engagement in both Web3 and AI communities.Key Responsibilities

• Launch Execution: Develop and execute the V2 product launch campaign, including messaging, PR, social media, partnerships, and creator/influencer strategies to maximize impact.
• Brand Positioning: Craft and communicate a compelling, simple brand story across all channels to establish a strong market presence.
• User Growth Engine: Design and implement user acquisition funnels for the browser extension and mobile app, driving measurable growth.
• Community Activation: Manage and grow social channels (Twitter, Telegram, Discord), coordinate community efforts, and support token-related engagement initiatives.
• Content & Communications: Write, post, promote, and iterate on content across multiple platforms, ensuring consistent and engaging messaging.
• Data & Feedback Loops: Track campaign ROI and user behavior metrics to refine and optimize marketing strategies continuously.
• Team Collaboration: Work closely with the CEO and product/engineering teams to align marketing efforts with the product roadmap and company priorities.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field—or equivalent professional experience.
• 5+ years of marketing experience in Web3, tech, or high-growth startups, with a proven track record of running multi-channel campaigns.
• Exceptional copywriting, messaging, and storytelling skills to create compelling narratives.
• Hands-on experience with social media management, partnerships, PR, and performance marketing.
• Startup mentality with the ability to operate effectively in a fast-paced environment with ambiguity and limited resources.
• Strong analytical skills to track campaign performance and user behavior, translating insights into actionable strategies.
• Excellent communication and collaboration skills to work closely with cross-functional teams.
• Ability to thrive in a remote role with significant overlap with Hong Kong working hours.

Preferred Qualifications

• Experience launching Web3 tokens or building community ecosystems in the Web3 space.
• Familiarity with AI, DePIN (Decentralized Physical Infrastructure Networks), or bandwidth-based platforms.
• Proficiency in Mandarin or Cantonese to support communication with Asia-based teams.
• Prior experience launching mobile apps or browser extensions.
• Background in working remotely with Asia-based teams, demonstrating cultural adaptability and effective time-zone management.